When you are running a marketing campaign through the internet, you need to know everything that is happening in your work. Some of the many reasons that you need this if you want to know if your campaign is working, you also want to know the number of people visiting your website. These things will give you statistical data on the areas you need to improve in to ensure your campaign tracking software is working.
One of the things to know is the number of people who visit your sites. You need to know the daily, the weekly and the monthly number of people coming on your website. These are important since you will know if your campaign is working or not. If the number of people goes down, you will know, and that makes it possible to improve on the numbers. You should also know the length of time each person has spent on your website.
One other thing you need to know is how the visitors got to know your websites. In most cases, they are in three forms. A person can be referred to your website by a friend, a blog or the social media platforms. Someone else might have found you by typing your target keyword in the search engine. Another person somewhere will key in the website name or the URL directly into the computer. All this are ways people reach your website, and you need to know the one that gives you the most visitors at any given time. With this information, you can be able to dwell more on the method most people are using.
To get the information above in an accurate way then you need to have a good Tracking First tool. No tracking tool works the same way as the other one does. The best way to find a tracking tool that will assist you is you need a tool that can be used by anyone with ease. This is one of the more important features, t even someone without computer knowledge can be able to use it.
The other feature to look for is the name of the company that made it. The reputation of the company ensures that you will be certain you are getting something good. The best tool will also give you information about the search engine you are using; you should be able to know about the traffic sources, the conversion rate and average rate of stay per visit among other things.
You can get additional details by checking out this link https://en.wikipedia.org/wiki/Marketing